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Our featured speaker was Gordon Garrett of the Kentucky Small Business Development Center network. He gave an excellent presentation on how to go from an idea to a successful business, with the specific, methodical steps needed to achieve this. Moreover, he discussed the excellent, free, services that the KYSBDC offers to help at every step of this process, from market research to manufacturing optimization.

More detailed notes from the meeting to come.

Some excellent books and resources mentioned during the presentation:

Crossing the Chasm by Geoffrey A. Moore -- Marketing and Selling Disruptive Products to Mainstream Customers

The Four Steps to Epiphany: Successful Strategies for Products that Win by Steven Gary Blank – A roadmap to building a startup around a product.

Extreme Programming Explained: Embrace Change – A guide to product development.

Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition by G. Richard Shell -- A synthesis of negotiation of “Getting to Yes” & “Influence”

Pitching Hacks: How to Pitch to Investors e-book

File:LVL1 Presentation 7-1-13.pdf

File:Goldsmith Model consolidated.xls

Insert link to video of presentation.