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It's become fashionable to bash marketing "gurus" in today's times. There are some for whom the prospect of even looking at someone for a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

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A second point end up being break down your goals into three categories: short, intermediate and long expression. I would advocate that excellent have a different list in the personal, professional and life goals. The private goal list would cover areas like: personal relationships, use of free time, personal growth activities, reading up on a particular topic, taking ce classes or seminars, and the like. Your professional goal list should be clearly focused upon building your business, increasing revenues, cutting costs, strategic planning, marketing, employee management, creating partnerships and meeting beneficial business contacts. Your lifetime goals would cover the broader picture of utilising want to achieve in life and what who you want to be remembered to find.